Share a Bear this Christmas with SM Bears of Joy 2018
The SM Bears of Joy is an annual charity project of SM Cares, SM Supermalls and Toy Kingdom. For only P200.00, a customer can buy a pair of toy bears, where one (1) goes to the customer and the other is left for donation to charity.
All collected toy bears will be donated by the mall to their chosen beneficiary, in the communities where they (SM Mall) operate. The beneficiaries range from public orphanages, child community centers or related non-government organizations.
The SM Bears of Joy 2018 are available in select SM Supermalls Toy Fair booths and Toy Kingdom stores nationwide.
Please see details below for the complete list of selling locations.