Bring back your child’s love for reading

The words of Jose Rizal “Ang kabataan ang pag-asa ng bayan,” has rung throughout the years. Rizal is known as the author of Noli Me Tangere and El Filibusterisimo, but one of his little known publications is his version of “Ang Pagong at ang Matsing.” The story is a classic Filipino fable passed from generation to generation, teaching the value of hard work and steady earnestness.

Commemorating this short children’s story in July 1889, “National Children’s Book Day” is celebrated every 3rd Tuesday of July. Through this, kids are engaged to experience the wonderful world of books through storytelling and reading. With kids spending more time in front of screens instead of books, it’s needed now more than ever to reintroduce the simple joy and wonder behind reading a book.

Here are the top 4 benefits of reading books to your children:

  1. Early reading with children helps them learn to speak and interact.

Reading to your children in their early years start with the development of their listening skills, and gradually enable them to speak and interact. Studies have shown that reading to children also stimulates them to read books and develop their cognitive skills.

  1. Reading widens their vocabulary

Research has shown that children who read frequently at an early age enter school with better vocabulary and advanced comprehension skills. Knowledge is power, and books are the key to enhancing your children’s word mastery.

  1. Reading improves their imagination and thinking skills

Books open up a world of possibilities with endless places to explore, characters to meet, and wisdom to be gained. Reading allows children to develop a wider perspective and creativity in imagining the world they read from books.

  1. Quality time is created through reading

Aside from the positive effects reading has to your child’s personal development, reading also fosters a positive relationship between parent and child. By having a dedicated time for reading, children can create a stronger bond with their parents, which can impact them until adulthood.

With children as the hope of our nation, let’s strengthen the foundation of our children’s education by reading them books. Celebrate National Children’s Book Day with us on July 17, 2018 at all SM Supermalls, and join us on this yearly advocacy to bring back every Filipino child’s love for reading.