Green Campaigns


SM provides different platforms to promote the care for the environment. We organize advocacy campaigns with call to action, forums, training, as well as fairs to showcase the latest technologies.

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SM initiated the program Trash to Cash recycling market. This widely celebrated program is open every first Friday and Saturday of the month, allowing anyone to exchange their recyclable materials for cash and other household items. The program has resulted to an exchange amounting to about PHP 47 million worth of recycled goods.

SM brings to the forefront environmental issues by conducting the annual Green Retail Agenda. This event is conducted for the network of SM Prime’s mall tenants, public and private sector business partners, to educate the audience on pressing environmental concerns.

Other projects include the Green Film Festival that shows environmentally-relevant films for free, to public and private high school students across SM Cinemas; the coastal clean-up at the SM properties in support of the International Coastal Clean-Up Day; and several bamboo and tree planting activities in various communities where an SM mall is present.