More bears, more happiness, more joy

More bears, more happiness, more joy

Last December, SM, its tenants and customers shared the joyful spirit of Christmas to the underprivileged children nationwide through the SM Bears of Joy charity project. Through this activity, they were able to share their love and kindness for the stars of the season.

Now on its 7th year, SM Bears of JOY has reached more than 170,000 children across the country, making it an exciting tradition for kids to feel special and remembered especially during the holidays.

Through these bears, not only were they given smiles on their faces, but much-deserved comfort, joy, and a sense of belonging.

Thank you to all the donors and customers who supported the SM Bears of Joy project.