SM and communities come together for Earth Hour 2019

SM and communities come together for Earth Hour 2019

Colors and noise at SM City Cebu

At exactly 8:30 PM last March 30, 2019, all 72 malls across the country participated in the hour-long light-off in observance of Earth Hour – an initiative that aims to spark awareness about global warming and advocating for a healthy planet. Each mall also featured special activities to encourage tenants, shoppers, and mallgoers to participate in the global movement for Mother Earth.

Scouts gather for Earth Hour at SM Center Lemery.

This year’s worldwide theme, #Connect2Earth latches on biodiversity and seeks to raise awareness of the effects of climate change and its consequences that affect our source of life.

Young scouts light candles at SM City Bacolod

“Switching off the lights for an hour is a symbolic act on how each individual has a powerful impact on the environment. SM’s annual celebration of Earth Hour is a time of reflection to re-commit ourselves to raise awareness in caring for the planet.” said Liza Silerio, SM Cares Program Director on the Environment and Sustainability.

Young girl shines at SM City Bacoor

Since its launch in the Philippines in 2009, the Earth Hour celebration has been observed in more than a thousand cities and town while over millions of Filipinos have joined the global celebration of the hour-long lights-off.

A captivating artwork dubbed “Glow Cordillera” at SM City Baguio.

Aside from Earth Hour observance, SM has several environmental and sustainability programs including the Trash to Cash recycling markets in SM Malls, daily water recycling system, automated weather stations, solar rooftops, and environmental education campaigns such as the Green Film Festival”

Young scout having fun at SM City Baliwag.

“Nature matters to every one of us. This is the reason why we support conservation campaigns like Earth Hour. A global event such as the Earth Hour is essential to stir widespread awareness and promote solidarity in conserving our natural resources.” Silerio added.

SM Cares is the Corporate Social Responsibility arm of SM Prime Holdings, Inc. Its advocacies include Environment Sustainability, Programs on Persons with Disabilities, Children and Youth, Women and Breastfeeding Mothers, and Senior Citizens.

As a responsible mall developer, SM ensures that its corporate social responsibility programs serve as a catalyst for positive change in the communities that it supports. To know more about SM Cares, you may visit, or email