In observance of Earth Hour, SM malls across the country will take part in the symbolic hour-long lights-off at exactly 8:30 PM on March 30 in order to spark awareness on how to take care and take actions for a healthy planet.

Now on its 11th year with SM, Earth Hour’s worldwide theme for 2019 is #Connect2Earth, a global campaign to tell people why nature matters. The theme focuses on biodiversity. It seeks to raise awareness of climate change and get the community involved in helping care for the environment and all living species.

Participating SM malls will come up with their own creative executions and programs in raising awareness about climate change and in getting the community to participate in a collective effort to care for the environment.

File photo from the 2018 Earth Hour program at SM City Marilao.


“SM recognizes the importance of protecting our environment since it is our source of life. Nature matters to every one of us. This is the reason why we support conservation campaigns like Earth Hour. A global event such as Earth Hour is essential to stir widespread awareness and promote solidarity in conserving our natural resources,” said Liza Silerio, Director of SM Cares Program on the Environment and Sustainability.

Since its launch in the Philippines in 2009, the Earth Hour celebration has been marked in more than a thousand cities and towns while over 15 million Filipinos have joined the global hour-long lights-off, a gesture to symbolize commitment to the well-being of the planet

Everyone is invited to come together at SM, as the malls embrace this advocacy of taking a step against the accelerating threat of climate change and biodiversity loss.

Aside from Earth Hour observance, SM has several other environmental sustainability programs including the Trash to Cash recycling markets in SM malls, daily water recycling system, automated weather stations, solar rooftops, and environmental campaigns such as the Green Film Festival.

SM Cares is the Corporate Social Responsibility arm of SM Prime Holdings, Inc. Its advocacies include Environment Sustainability, Programs on Persons with Disabilities, Children and Youth, Women and Breastfeeding Mothers, and Senior Citizens.

As a responsible mall developer, SM ensures that its corporate social responsibility programs serve as a catalyst for positive change in the communities that it supports.


Here is the list of the participating malls –

Cherry Congressional

SM Aura Premier

SM CDO Downtown Premier

SM Center Angono

SM Center Imus

SM Center Las Piñas

SM Center Lemery

SM Center Muntinlupa

SM Center Pasig

SM Center Sangandaan

SM Center Tuguegarao Downtown

SM City Bacolod

SM City Bacoor

SM City Baguio

SM City Baliwag

SM City Batangas

SM City BF Parañaque

SM City Bicutan

SM City Calamba

SM City Cebu

SM City Consolacion

SM City Dasmariñas

SM City Davao

SM City East Ortigas

SM City Fairview

SM City General Santos

SM City Iloilo

SM City Legazpi

SM City Manila

SM City Marikina

SM City Marilao

SM City Masinag

SM City Molino

SM City Naga

SM City North EDSA

SM City Novaliches

SM City Olongapo

SM City Pampanga

SM City Puerto Princesa

SM City Rosario

SM City San Fernando Downtown

SM City San Lazaro

SM City San Mateo

SM City San Pablo

SM City Santa Rosa

SM City Sta. Mesa

SM City Sucat

SM City Tarlac

SM City Taytay

SM City Telabastagan

SM City Urdaneta Central

SM Lanang Premier

SM Megacenter Cabanatuan

SM Megamall

SM Seaside City Cebu

SM Southmall

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