Earth Hour celebration in SM City Marilao last 2016

Enjoins communities to lead efforts for the environmental protection


The warming of the waters of the Pacific Ocean has spawned super typhoons like Haiyan (Yolanda). And because of climate change, experts have warned that more are to come that can devastate shoreline communities, displace people and destroy infrastructure, homes and livelihoods.


With the Philippines being visited by more than 20 typhoons every year and the ever-increasing weather disturbances, every initiative, big or small, counts to help ease the dire effects of climate change.


This is the reason why for the past nine years, retail and property developer SM Prime Holdings Inc. has been taking part in the yearly celebration of Earth Hour which, according to Liza Silerio, Director of SM Cares Program on the Environment and Sustainability, clearly shows what small gestures can do to help the environment.




Since its launch in the Philippines in 2009, the Earth Hour celebration has been observed in more than a thousand cities and towns while over 15 million Filipinos have joined the global celebration of the hour-long lights-off, a gesture symbol of commitment to the well-being of the planet.


The SM Group, including its chain of 68 malls nationwide, seven SM Malls in China, plus its affiliated establishments namely SM Development Corporation (SMDC) will take part in the global hour-long lights-off for 2018 Earth Hour on March 24.


This year’s worldwide theme, “Connect to Earth” seeks to raise awareness on the effects of climate change and to get the community involved in helping care for the environment.


For 2018 Earth Hour, each SM mall has been enjoined to come up with their own creative execution and program in raising awareness about climate change and in getting the community to participate in a collective effort to care for the environment.


“We want to encourage communities to participate in the Earth Hour celebration because the more people taking part, the more awareness and positive action we are able to achieve. This is why even our SMDC Malls are joining us this year because we want our communities in our residential buildings to also take part,” Silerio said.