Pink Ribbon Day

Breast cancer in the Philippines is widespread that at least one in every 13 Filipinas is expected to develop it in her lifetime.

Due to its high incidence, SM Prime Holdings Inc. is propping up the awareness efforts on breast cancer through its Pink Ribbon Day this Saturday, October 21, 2017 at the SM Mall of Asia.

Pink Ribbon Day will be held in celebration of the Breast Cancer Awareness Month and is organized by SM Cares, in partnership with the Philippine Breast Cancer Society (PBCS) and the SM Mall of Asia. The project aims to encourage women to have their breasts examined for early detection and early intervention.

The event will be held at the Music Hall of the SM Mall of Asia from 10AM to 6PM and registration for the free clinical breast examination will be from 9:30AM to 2:00PM, on a first-come, first-served basis. It will also feature talks on breast cancer and lifestyle changes needed to prevent the disease.

Dr. Melanie Cruz of the PBCS said regular breast examination is the single best way to detect the disease at the earliest possible stage.

“We want people, especially women in the high-risk groups, to be more conscious about the need to conduct the breast self-examination (BSE) because this will bring about early detection that will raise their chances of fighting the disease,” Cruz said.

She pointed out that women aged 20 and above should conduct the BSEs monthly right after their monthly period. This is done by using the pads of the fingers in a circular pattern moving from the center of the breast going out including the nipple-areola and armpit areas to detect the presence of lumps, dimples, fluids and changes in the nipple color or texture.

Aside from the BSE, clinical examinations must also be conducted every one to three years and if a woman is forty years and above, mammography screenings must be done every year.

Elena Bautista Horn, Vice President for Corporate Affairs of SM Prime, said the “Pink Ribbon Day” is their way of promoting programs for the benefit of women. “We want to do our share in addressing one of the top causes of mortality for women by promoting early detection as well as healthy lifestyle so we would like to invite everyone to come join us at the SM MOA this coming Saturday for breast cancer awareness,” Horn said.